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Sponsorship industry puts on a brave face despite slowdown in growth

According to the latest figures by The World Sponsorship Monitor (TWSM) Annual Review for 2008, produced by Sports Marketing Surveys, sponsorship deal volume of new deals recorded a 17% increase on...

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One Giant Leap for Creative Thinking

 At a time when we’re celebrating man’s astonishing achievement of landing on the moon 40 years ago, the father of lateral thinking has written a new book that challenges all of us to take our own...

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